A Journey of Empathy and Innovation

Sometimes, the most transformative ideas are born from personal challenges and a drive to make things better. This was the case for the founder of Ditchride, a former business strategist in the bustling City of Calgary. When a career transition led him to take up driving for a popular rideshare company, he found himself experiencing firsthand the immense struggles faced by drivers in Alberta—and across Canada.

What he witnessed was more than just the grind of long hours and low earnings. It was the untold story of hardworking individuals, many of whom were immigrants, juggling unpredictable incomes and relentless schedules while striving to provide for their families. As he listened to their stories, he realized the magnitude of the problem—and the untapped opportunity to make a difference.

Determined to create meaningful change, he partnered with his friend and co-founder, a seasoned project manager and solution architect. Together, they pooled their expertise in entrepreneurship, business & marketing strategy, and solution design to develop a solution that would empower drivers while offering riders an unparalleled travel experience. Their journey began with purpose-driven research. They engaged with drivers and riders alike, using data-driven insights and human stories to design a solution that met real-world needs. After countless hours of brainstorming, testing, and refining, their vision took shape as Ditchride—a platform designed to transform intercity travel by fostering community, convenience, and fairness. The proof of concept came in the form of a Minimum Viable Product (MVP).

They launched it with a select group of drivers and riders, testing every assumption and validating their ideas in a Minimum Viable Segment (MVS). The results were undeniable: drivers reported better earnings and work-life balance, while riders celebrated the comfort and reliability of the service. Ditchride isn’t just a platform; it’s a promise. A promise to drivers to create opportunities for sustainable income and dignity. A promise to riders to provide travel experiences that are seamless, affordable, and reliable. Today, Ditchride stands as a testament to the power of empathy and innovation. It’s more than a solution—it’s a movement to redefine intercity travel in Canada while uplifting the hardworking people who make it possible.